Fundamentals of Strategy Development and Strategy Planning
Course Overview
Strategy defines an organization’s direction and competitive positioning. This course introduces core principles and tools to develop and plan effective strategies. Participants will learn how to analyze environments, set strategic goals, formulate options, and create actionable plans aligned with organizational vision.
Course Objectives
By the end of this course, participants will be able to:
- Grasp the fundamentals and significance of strategic thinking
- Analyze internal strengths and weaknesses as well as external opportunities and threats
- Develop clear vision, mission, and strategic objectives
- Formulate and select appropriate strategic alternatives
- Prepare implementation plans with measurable performance indicators
- Monitor and adapt strategies based on ongoing evaluation
- Communicate strategic plans effectively
Who Should Attend?
- Mid to senior managers involved in strategic decisions
- Business owners and entrepreneurs
- Team leaders overseeing strategic initiatives
- Aspiring leaders and strategy professionals
Course Content
- Introduction to Strategy
- Meaning and importance of strategy
- Levels of strategy: corporate, business, functional
- Strategic management process overview
- Environmental Analysis
- Internal analysis: strengths, weaknesses, capabilities
- External analysis: opportunities, threats, market trends
- Frameworks: SWOT, PESTEL, Porter’s Five Forces
- Vision, Mission, and Objectives
- Crafting impactful vision and mission statements
- Setting SMART objectives
- Aligning strategy with organizational values
- Strategy Formulation
- Developing strategic options
- Evaluating and selecting strategies
- Growth and competitive strategies
- Strategy Planning and Implementation
- Action planning and resource allocation
- KPIs and performance measurement
- Change management and stakeholder communication
- Monitoring and Control
- Tracking progress and evaluating results
- Adapting strategies as needed
- Continuous improvement
- Practical Workshop and Case Studies
- Strategic analysis of real or simulated scenarios
- Developing and presenting strategic plans
- Group discussions and feedback